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Levi Johnston, left, and Bristol Palin greet Republican presidential candidate John McCain as he arrives in Minneapolis for his party's convention in St. Paul. (AP photo by Susan Walsh)

For the better part of the last decade, the major record labels have been trying to convince the artists on their rosters to make their music available in multiple digital formats and from numerous online outlets. The conventional wisdom is that you have to chase customers wherever you can find them (unless, of course, they're on Limewire.) So Warner Music Group raised eyebrows last month when it yanked a promising downloadable single and album from new U.K. chanteuse Estelle off iTunes in a bid to ... boost sales? The move certainly helped two obscure cover bands, which quickly filled the void on iTunes with their own versions of Estelle's American Boy. (Shopping tip: Accept no substitutes.) But whether it helped Estelle is an open question, as Glenn at Coolfer observes.
Searching for a glimpse into the record company's rationale, I called Frank Luby, a co-author of Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets

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